Bridging business goals and online presence
so your website sells.
At The Merchant Boutique, we help product-based businesses, creatives, and founders simplify their online presence and turn browsers into buyers.
Whether you’re launching a new product line, rebranding your store, or finally tackling that welcome flow in Klaviyo, we design websites and marketing systems that do more than look good — they work hard for your business.
Hi, I’m Nkechi Esan — founder of The Merchant Boutique.
With a background in e-commerce, publishing, and design, I’ve built websites and marketing flows for food and beverage brands, boutique retailers, artists, and authors alike.
I’ve worked behind the scenes at Amazon Publishing, built conversion-focused flows in Klaviyo, and launched websites for creators who wanted a simpler way to show up online and sell with ease.
Whether it’s Shopify, Squarespace, or email — I bring structure to your vision and strategy to your storytelling.
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Turning your browsers into buyers
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Before starting this business, I spent years crafting high-converting website and email marketing campaigns that helped brands grow and thrive.
This background still shapes how I approach every project — with strategy, heart, and a deep respect for your audience.
What lights me up?
Helping you go from “just something basic” to “this site finally feels like me”
Turning your product or service into a brand that customers trust
Giving you simple tools you can actually use, even if tech isn’t your thing
If you’re ready to launch your site, grow your email list, or stop guessing at what will work — let’s do it together.